Designer with extended UX/UI and front-end development experience. Currently working on marketing and sales challenges. DeFi explorer & car enthusiast. Based in Antwerp.
It starts with yes.
Before I graduated in 2018, I used to do quite some freelance jobs. Whether it was the local plumber, the vet or and old-friend. I basically said ‘yes’ to any job that had something to do with either building a WordPress website, designing an interface or doing logo design. More and more jobs came rolling in. I guess I was doing something right. I got freelance offers for building eCommerce solutions, designing templates for SaaS products and doing label design. I had no experience, but I knew exactly what needed to be done. I started learning several disciplines within the online universe. YouTube and probably a million designer forums and lots of GitHub heroes helped me out. I love helping out with any (online) business related (design) opportunities. I think it’s a shame to have a quality product go down by bad design and user experience.
I obtained a Bachelor’s degree in Communication and Multimedia Design at the University of Applied Sciences in Amsterdam (BSc). During my college years I had a side job as a mover carrying all kinds of furniture down the narrow stairs of Amsterdam residences. I combined this job with growing my own freelance business doing basically anything business (online) related. Advertising, designing, operating and managing departments.
Since 2017 I have been and independent designer, before that, I did some freelance assignments as well. Since then I have built 150-200 websites (WordPress) for dozens of clients. From plumbers to hairdressers, from large eCommerce webshops in collaboration with design agencies, local restaurants and more.
I have extended experience with personas, customer journeys, empathy mapping, value propositioning and prototyping. I have a passion for user interface/experience and graphic design.
Strategy & Management
Organizing an event for photographers, restructuring a sales team, or setting up a branding photo session. Can’t wait to tell your story here!
Branding & Marketing
I believe that branding is what users think of your business. Managing their expectations and working on a strong marketing presence is key.
Webdevelopment & UI/UX
Using Adobe XD, Figma or Sketch to visualize before utilizing the WordPress framework. I have extended experience using DIVI, Elementor and Enfold.
"Very strong communicator and professional. A breath of fresh air to work with; both creatively and strategically!"
— Chris Wagemakers, Lead Developer at Converdy
Bring your vision to life
User centered thinking. My design journey always starts with a user experience state of mind. I believe that truly having a deeper understanding of your user can narrow down the design process and make it specific. Conversations, empathy/journey mapping and persona’s are just the start. UX, UI, front-end development, Figma, Adobe XD and others are simply tools/methods to reach the ultimate design solution.
I love UX too.
In terms of UX work, I designed and largely built the entire website for the moving company Holland Movers (for which I currently do a lot of marketing work).
Besides Holland Movers, I also made templates and sections for Converdy (marketing tool) for their funnel builder, see the Adobe XD designs right here:
What I’ve done:
Even before my ‘own’ company got signed at the chamber of commerce, I already helped some fellow students with their portfolio websites. After starting as a freelancer ‘officially’, I helped over 200+ clients with different projects. 80% were developing websites using WordPress after advising them about a good web design (with my so-called ‘inspiration sessions’). For the other 20% of the clients, I did graphic design, event management, sales, automation, and front-end development jobs.
At Holland Movers Group I started 7 years ago as a mover. As soon as they opened a position for marketing I reached out to the owner and started organizing the on- and offline communications. I did the complete re-design for Holland Movers, including website, trucks, and internal communications. In the past 6 months, I also took the role of the team-leader sales and started skyrocketing the revenue (117%+ in Q4).
At Converdy I worked as a Freelance User Experience / User Interface designer. I created over 200+ sections to be used in the templates and visual builder. I also actively managed the support channels and (partly) managed the social media channels.
As a freelancer, I assisted fotoachtergronden.nl with strategy, marketing, web design, and user experience. Expanding, optimizing, and automating internal and external processes. I also organized a photographer event with 300+ attendees, this was a great success.
Using the 99Designs platform I designed 200+ logos (including variations) for several clients. I won a few contests and still like the competitive and fast-paced design process. I won competitions for a coffee brand in France, a golf club in Washington, and more.
At this small agency based in Amsterdam, I joined the team with designing, coding and modifying WordPress, from layout to function and according to the client’s specifications. Striving to create visually appealing sites that feature user-friendly design and clear navigation. I built over 40 websites during this period.
Helping out this Amsterdam-based company, I did SEO. Responsibilities include: Conducting on-site and off-site analysis of your clients’ SEO competitors. Using programs such as Google Analytics to compile regular performance reports. Assisting the content team in the creation of high-quality, informative SEO content.